Hypnobirthing is becoming a popular way to cope with the pain and discomfort of child birth. I have been a part of some AMAZING hypnobirthing experiences, but admit the technique may not be for everybody. Recently popularized by Jessica Alba, the experience can help a woman mentally transcend above the pain of contractions (often called "surges"). When it works, it works well; however, I never support pressuring a woman into natural childbirth. It has to be a decision made by the patient and she must understand that she can change her mind at any point along the way.
There are many hypnobirthing centers, doulas, books, and videos you can use to take you through the process. Ask your healthcare provider for a referral in your area!